Social media is an amazing marketing tool, but only when used effectively. It’s no good setting up a social media presence if you aren’t going to put effort into it on a regular basis. A lot of hard work and attention must go into your social media output. Otherwise, there’s no point setting it up in the first place! A poorly managed social media setup results in disappointed customers and a lack of interest. So, we’re going to take a look at a few ways to maintain that presence effectively.
Firstly, you need to make sure you’ve done all the basics correctly. Have you got a professional-looking page? Are your images of the correct dimensions and does anything look out of place? You might need to do your research at https://www.facebook.com/PagesSizesDimensions/ first. You need to make sure that when someone clicks on your page, they will be impressed. If all they see is amateurish Photoshop efforts and poorly worded text, they’re not going to be intrigued.
Once you’re ready to move on, you need to think about how you’ll maintain your page effectively. Depending on the type of business you are, it might just be too difficult to manage it yourself. Remember; you’re going to need to regularly post things and keep in contact with people who message you. It’ll take up a big chunk of your time, so you need to make sure you’re up to the challenge. If you aren’t, there are companies like www.MyUpstateMarketing.com that can help to manage it for you. There is all sorts of help out there to ensure your social media presence doesn’t fall flat in a hurry.
Of course, you could always delegate the task to a fellow employee. If you’re going to do this, make sure they know what they’re doing when it comes to social media. You also need to give them adequate time and resources to get the job done. If they’re already snowed under with piles of work, you’re not going to get the most out of them. Once you set them to the task, you need to think about what you’re posting and when. Ideally, you want to be posting statuses on a regular basis without overdoing it and annoying your followers. Vary between text-based posts, images and videos to keep people engaged. You can even share things from other people’s pages if it’s relevant! Make sure all grammar is perfect on every post and don’t use inappropriate language as it doesn’t look professional.
Always respond to messages on a timely basis. This is especially important when it comes to Facebook, as it monitors the length of time it takes for you to respond. That statistic is then relayed to anyone who views your page, so it’s crucial that you get this right. Also, if you want to reach more people, and you’re struggling to do so, you could always look at paid advertising. For a small fee, you’ll be able to target a specific audience with your posts. It won’t cost too much to do, and it might just be what you need to attract more people.
We wish you the best of luck with your efforts!